
FORE:Shortly before sunset the dastour arrivesthe high priestin white, with a white muslin turban[Pg 15] instead of the wax-cloth cap worn by other Parsees.Under the central dome sleeps Mumtaj-Mahal, the well-beloved sultana, for whom Shah Jehan erected the most beautiful mausoleum in the world.
Published Aug 28.
TWO:Mystery broods over this ruined past; grandeur seemed to rise up in the sunset glow. We went[Pg 101] down the hill, while behind us a saffron haze veiled the Royal Hill, effaced every detail of architecture, and shed over all an amethystine halo.There was at the top of the temple a sarcophagus in a shrine, on which were masses of impalpable silk gauze embroidered with gold, which looked like a peacock's breast, so subtle were the transparent colours lying one above anothergreen, blue, and yellow predominating, gauze so light that the slightest breath set it floating in glistening and changing hues; and on the snowy white pavement of the floor was strewn a carpet of very pale lilac lilies and mindi flowers.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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